Hike the Pike Promotional Campaign

Hike the Pike was a month-long promotional event aimed at encouraging diners to visit restaurants along Columbia Pike in Arlington, Virginia. The promotion featured a “passport” that customers could get stamped at each participating restaurant, earning discounts, a souvenir pint glass, and a chance to win prizes.

The passports were supported by window clings and sidewalk decals to direct people to the participating locations. Inside the restaurants, table-top promotions, along with a Facebook campaign, introduced patrons to the program both in person and online.
The passports were supported by window clings and sidewalk decals to direct people to the participating locations. Inside the restaurants, table-top promotions, along with a Facebook campaign, introduced patrons to the program both in person and online.